OFFICIAL RULES

KFC Kick-Off/Return Sweepstakes
and Instant Win Contest

Comcast Spotlight, Inc.
KFCC, Pepsi, and Alan Frank & Associates
KFC Kick-Off/Return Sweepstakes

1. NO PURCHASE NECESSARY TO ENTER OR TO WIN. VALID ONLY IN THE FOLLOWING DESIGINATED MARKETING AREAS: ALBANY-SCHENECTADY-TROY, NY; ALBUQUERQUE-SANTA FE, NM; ANCHORAGE, AK; BAKERSFIELD,CA; BOISE, ID; CHICO-REDDING, CA; COLORADO SPRINGS-PUEBLO, CO; DAYTON,OH; DENVER, CO; FRESNO-VISALIA, CA; HARTFORD & NEW HAVEN, CT; LUBBOCK, TX; MEDFORD-KLAMATH FALLS, OR; NEW YORK, NY; RENO-TAHOE, NV; SACRAMENTO-STOCKTON-MODESTO, CA; SALINAS-MONTEREY, CA; SALT LAKE CITY, UT; SAN FRANCISCO-OAK-SAN JOSE, CA; SEATTLE-TACOMA, WA; SPOKANE, WA; SPRINGFIELD-HOLYOKE, MA; WICHITA-HUTCHINSON, KS; WILKES-BARRE-SCRANTON, PA; AND YAKIMA-PASCO-RICHLAND-KENNEWICK, WA. Void in Florida and Rhode Island. A PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED.

2.Entry:

SweepStakes There are 2 (two) ways to enter the Sweepstakes:
For Internet entry: Enter by visiting KFC Kick-Off/Return Sweepstakes official registration page on www.KFCBowlsContest.com website, completing all of the required information and following all instructions. Submit your entry by clicking on the submit button. Internet entries must be received by 11:59PM (ET) on 12/06/06.

For entry by U.S. Mail: Enter by printing your name, address, and telephone number on a postcard (minimum size: 3.5 inches by 5 inches, and 0.016 inches thick) or an 8 1/2 inches by 11 inches sheet of paper and mailing your entry to KFC Kick-Off/Return Sweepstakes, c/o Alan Frank and Associates, 1524 S. 1100 E., Salt Lake City, UT 84105. U.S. Mail entries must be postmarked by 12/06/06 and received by 12/09/06.

You may enter the Sweepstakes as often as you like, but only one (1) prize will be awarded per person and per address (conventional or e-mail), regardless of method of entry.

Instant Win Contest: To play the instant win game, go to www.KFCBowlsContest.com between 12:01AM (ET) on 11/15/06 and 11:59PM (ET) on 12/06/06 and follow the instructions. Limit one entry per person/email address per day.

Neither KFCC, Pepsi, Comcast Spotlight, Inc., ("Affliates") nor Alan Frank & Associates, ("Sponsor") will be responsible for incomplete, illegible, lost, late, postage-due, misdirected or mutilated entries or for failure to receive entries due to postal error, transmission failure or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor.

In the event of a dispute, all email entries will be deemed to have been submitted by the owner of the email account from which from which they were sent. For these purposes, an email account holder shall mean the natural person assigned to such email account by the Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with such email account. Any questions regarding the number of entries submitted or the owner of an email account shall be determined by Sponsor in its sole discretion. The Sponsor's time clock is the official clock for this Sweepstakes. By entering, all entrants and participants further agree to be bound by the terms relating to the use of each Sponsor's and the Affiliates' websites as applicable, including their respective Privacy Policies.

In the event the Sweepstakes is compromised by a virus, non-authorized human intervention, tampering or other cause beyond the reasonable control of Sponsor that corrupts or impairs the administration, security, fairness or proper operation of the Sweepstakes, Sponsor reserves the right in its sole discretion to suspend, modify or terminate the Sweepstakes. Should the Sweepstakes be terminated prior to the stated expiration date, Sponsor reserves the right to award prizes based on the entries received before the termination date. All entries become the property of the Sponsor and may not be returned. Sponsor reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Sweepstakes. This contest and sweepstakes are for viewing in the participating regions of the United States only (except where prohibited or voided) and are subject to and will be interpreted under United States law. Do not enter this contest unless you are located in participating regions within the United States.

3. ELIGIBILITY: Sweepstakes and contest are open only to those who are 18 years of age or older at time of entry and are legal residents of THE FOLLOWING DESIGNATED MARKETING AREAS: ALBANY-SCHENECTADY-TROY, NY; ALBUQUERQUE-SANTA FE, NM; ANCHORAGE, AK; BAKERSFIELD,CA; BOISE, ID; CHICO-REDDING, CA; COLORADO SPRINGS-PUEBLO, CO; DAYTON,OH; DENVER, CO; FRESNO-VISALIA, CA; HARTFORD & NEW HAVEN, CT; LUBBOCK, TX; MEDFORD-KLAMATH FALLS, OR; NEW YORK, NY; RENO-TAHOE, NV; SACRAMENTO-STOCKTON-MODESTO, CA; SALINAS-MONTEREY, CA; SALT LAKE CITY, UT; SAN FRANCISCO-OAK-SAN JOSE, CA; SEATTLE-TACOMA, WA; SPOKANE, WA; SPRINGFIELD-HOLYOKE, MA; WICHITA-HUTCHINSON, KS; WILKES-BARRE-SCRANTON, PA; AND YAKIMA-PASCO-RICHLAND-KENNEWICK, WA. Void in Florida and Rhode Island. Sweepstakes and contest are not open to employees of the Sponsor or the Affiliates and each of their respective parent, affiliate and subsidiary companies, and their advertising or promotional agencies, and the immediate family members of and any persons domiciled with, such employees.

4. Prizes:

Sweepstakes -- First Prize (one will be awarded): One Trip for Two to the Major College Bowl Game of winner's choice. Trip includes round trip coach airfare from major airport near winner's residence (as selected by Sponsor) and two nights accommodation (double-occupancy). Due to the nature of the prize, travel must be on dates as directed by Sponsor, or prize will be forfeited and a new winner chosen. Prizewinner and guest must travel on the same itinerary and room together. If winner lives within 200 miles of destination, a $200 travel stipend may be substituted for air travel at Sponsor's discretion. Conditions and restrictions apply, depending on destination and game chosen, and Sponsor's decision in all matters will be final. Prize includes only items listed; all other expenses are sole responsibility of prize winner. Approximate retail value of the prize is $6,600.00. The actual value of the prize may vary and any difference between the stated value and actual value will not be awarded. Winner and guest must be of legal age of majority in his/her state of residence (and at least 18 years old) and will be required to execute and return a liability/publicity release prior to ticketing. Travel arrangements must be booked through Sponsor or Sponsor's agent and on a carrier of Sponsor's choice. Travel arrangements cannot be changed in any way once booked and confirmed. Travel is subject to availability and certain travel restrictions and blackout dates may apply.

Second Prize (one will be awarded): A Norcent Vion 42" Plasma T.V., make and model as determined by Sponsor, approximate retail value $1,400.00. The actual value of the prize may vary and any difference between the stated value and actual value will not be awarded. Prize may not be substituted for cash. Prize includes only the item listed, and all additional expenses are responsibility of winner.

First and Second Prize winners will be selected in a random drawing on or about December 9, 2006, from among all eligible entries. If a prizewinner cannot or will not accept prize as stated, in Sponsor's discretion, the prize winner may forfeit the prize and the prize may be awarded to an alternate winner. No cash substitution except at Sponsor's sole discretion.

Instant Win Contest Prizes will be awarded on a random basis among all who play the instant win game online. 5,000 KFC Famous Bowl Combo Prizes (in the form of printable store coupon), estimated retail value $4.99 each. 5,000 Medium Soft Drinks (in the form of a printable coupon), estimated retail value $1.29 each.

Total number of prizes to be awarded: 10,002. Total value of prizes to be awarded, $39,400

5. ODDS: Odds of winning depend on the number of entries and participants.

6. WINNER NOTIFICATION AND ACCEPTANCE: Potential First and Second Prize winners will be notified by telephone, U.S. Mail and/or email on or about 12/9/06. Return of U.S. Mail and/or email prize notification as undeliverable or inability for Sponsor to make telephone contact with potential winner(s) within 72 hours of prize drawing date, may result in disqualification and an alternate winner may be selected. Potential winners may waive their right to receive a prize. All prizes will be awarded, but unclaimed prizes may be forfeited. Prizes are nonassignable and nontransferable. Winners, or parent or legal guardian of any Winner who is a minor, will be required to complete an affidavit of eligibility, a mutually acceptable liability and publicity release (except where prohibited by law) which must be returned within 5 days of date of receipt. Failure to sign and return the affidavit or release as provided herein, or to comply with any term or condition of these Official Rules, may, at the sole discretion of Sponsor, result in a winner's disqualification, the forfeiture of his or her interest in the prize, and the award of prize to an alternate winner. If applicable, persons traveling as guest of the prizewinner will also be required to complete any affidavit and release that Sponsor may require. Except where prohibited by law, participation in the Sweepstakes constitutes entrant's consent to the publication of his or her name and image in any media for any commercial or promotional purpose, without limitation or further compensation. For prize winners list (available after 12/30/06), send a self addressed, stamped envelope to KFC Kick-Off/Return Sweepstakes, c/o Alan Frank and Associates, 1524 S. 1100 E., Salt Lake City, UT 84105. Sponsor has 60 days to process your request after receipt. No extension will be given after the notification date and the prize will be forfeited and neither Sponsor or its Affiliates shall have any further obligations to winner. Winner is responsible for any and all local, state and/or federal taxes, as well as any other costs and expenses not specified herein as being awarded, including, without limitation, additional ground transportation, meals and activities, spa services, tours, gift shop purchases, incidental, telephone calls, other personal expenses and hotel charges incurred. An IRS Form 1099 will be supplied to the winner. Released parties (as defined below) are not responsible for lost or stolen certificates/redemption letters and the prize is not redeemable without the original certificates/redemption letters. Prize is nontransferable and cannot be redeemed for cash. All prize details not specified herein as being awarded will be at the sole discretion of the Sponsor. All prizes are awarded "as is" with no warranty or guarantee, either express or implied. There are no substitutions for prize, except by Sponsor who reserves the right to substitute prize (or portion thereof) of comparable or greater value, at its sole discretion.

7. GENERAL RELEASE/CONDITIONAL LIMITATION OF LIABILITY: Participation and entry constitutes an agreement by each entrant to comply with these Official Rules. By entering and participating in the Sweepstakes or Instant Win Contest, entrants release Sponsor, the Affiliates, any other promotional sponsors, and each of their respective parent, affiliate and subsidiary companies, and their advertising or promotional agencies, directors, officers, employees, representatives, partners and agents from any liability whatsoever for any claims, costs, injuries, losses or damages of any kind arising out of or in connection with the Sweepstakes or with the acceptance, possession or use of any prize (including, without limitation, claims, costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light). Notwithstanding the foregoing, in the event that the preceding release is determined by a court of competent jurisdiction to be invalid or void for any reason, Sweepstakes entrant agrees that, by entering the Sweepstakes, (i) any and all disputes, claims, and causes of action arising out of or in connection with the Sweepstakes, or any prizes awarded, shall be resolved individually without resort to any form of class action; (ii) any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorney's fees; and (iii) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for actual out-of-pocket expenses.

9. SPONSOR: KFC Kick-Off/Return Sweepstakes and Instant Win Contest is sponsored by Alan Frank & Associates, 1524 S. 1100 E., Salt Lake City, UT 84105 in association with Comcast Spotlight, Inc., KFC Corporation, and Pepsi . Sponsor's decisions regarding the selection of winners and all other aspects of the Sweepstakes shall be final and binding in all respects. Sponsor will not be responsible for typographical, printing or other inadvertent errors in these Official Rules or in other materials relating to the Sweepstakes, including erroneous appearance of winning an instant win prize. In no circumstance will more prizes be awarded than described in these Official Rules. If you have any questions regarding this Sweepstakes, please contact Alan Frank and Associates at 801-486-7455. As to the individual bowl games, the members and participants and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees have not offered or sponsored this promotion in any way and will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded.

PRIVACY POLICY

Alan Frank and Associates (hereinafter referred to as either, "The Company", "We", "Us" or "Our") is committed to protecting the privacy of personal information you may provide Us on this website (the "Site"). We believe it is important for you to know how We treat your personal information. We updated this Privacy Policy effective as of January 1, 2006. The terms of this Privacy Policy apply to all users of this Site. If you do not agree with the terms of this Privacy Policy, you should immediately cease the use of this Site. Below you will find answers to several questions regarding Our revised Privacy Policy.

1. What information does the Company collect about me on this Site?
The Company collects personally identifiable information that you may voluntarily provide on online forms, which may include: user registration, sweepstakes registration, contact requests, guest comments, online surveys, and other online activities. The personally identifiable information ("Personal Information") collected on this Site can include some or all of the following: your name, address, telephone number, e-mail addresses, credit card information, demographic information, and any other information you may voluntarily provide. You will have the choice whether or not to disclose such Personal Information in the above activities; however, some parts of the Site and some services may be more difficult or impossible to use if you choose not to disclose Personal Information.

At the time of registration, you may have an option to receive future offers and updates from the Company by checking the appropriate opt-in box. If you choose to opt-in, your Personal Information will be kept in a secured database and We will alert you via e-mail to new features, special offers, updated information and new services.

In addition to the Personal Information identified above, Our web servers automatically identify computers by their IP addresses. The Company may use IP addresses to analyze trends, administer the Site, track users' movement and gather broad demographic information for aggregate use. To emphasize, IP addresses are not linked to Personal Information.

Further, Our Site may use technologies such as "cookies" to provide visitors with tailored information upon each visit. Cookies are a common part of many commercial websites that allow small text files to be sent by a website, accepted by a web browser and then placed on your hard drive as recognition for repeat visits to the Site. Every time you visit Our Site, Our servers, through cookies, pixels and/or GIF files, collect basic technical information such as your domain name, the address of the last URL visited prior to clicking through to the Site, and your browser and operating system. You do not need to enable cookies to visit Our Site; however, some parts of the Site and some services may be more difficult or impossible to use if cookies are disabled. To emphasize, cookies are not linked to any Personal Information while on this Site.

2. What does the Company do with the information collected?
The Company may use your Personal Information for any of the following purposes: (1) to understand the use of the Site and make improvements; (2) to fulfill prizes; (3) to register visitors for online activities such as: online ordering, sweepstakes, contests, surveys, employment applications, comment forms, or any other online interactive activities; (4) to respond to specific requests from visitors; (5) to obtain parental consent from visitors under 18 years of age, when necessary; (6) to provide any necessary notices to visitors or their parent or legal guardians if situations prompt such notification; (7) to protect the security or integrity of the Site if necessary; 8) to send notices of special promotions, offers or solicitations; and (9) in general, to promote and market the Company's business and various products.

3. With whom does the Company share the information?
The Company will not sell, rent, loan, transfer, or otherwise disclose any Personal Information to third parties except as set forth in this statement. The Company may share Personal Information with third parties under the following circumstances: (i) in connection with a court order, subpoena, government investigation, or when otherwise required by law; (ii) in the event of a corporate sale, merger, acquisition, or similar event; or (iii) working with third party companies to support the Site's technical operation or execute a specific promotion or program (such as to maintain a database of visitor information, etc.).

If Personal Information is shared with any third party for the purposes of executing a specific promotion or program, it will be clearly communicated to visitors that the third party will have no right to use the Personal Information for independent purposes. To avoid your Personal Information from being shared with a third party, you can choose not to use the affected service or participate in the affected promotional activity.

4. How can I stop my Personal Information from being shared with third parties?
Users, who initially opted-in to receive offers or promotional materials, or to allow the sharing of Personal Information with third parties, may subsequently opt-out by sending an e-mail to webmaster@kfcbowlscontest.com. The Company will implement the change within three days of your request. The Company will send an acknowledgement or confirmation of the request to the e-mail address on file.

5. How do I correct or update my Personal Information?
You control the accuracy of your Personal Information. If your Personal Information changes, feel free to correct, update or delete/deactivate it by e-mailing webmaster@kfcbowlscontest.com. If you wish to review your Personal Information that the Company has on record, you may contact webmaster@kfcbowlscontest.com.

6. How does the Company protect the security of my Personal Information?
The Company uses appropriate security measures to protect all Personal Information collected in a secure, controlled environment. In addition, the Company configures the list server software to refuse to divulge the e-mail addresses of the list subscribers to anyone other than authorized the Company staff members, including other list subscribers. In the event of a security breach whereas your Personal Information is acquired by an unauthorized person, the Company will take appropriate steps to contain the breach and to notify you of the unauthorized acquisition.

7. Does the Company's Site link to other sites?
Yes. This Site may contain links to other websites that may not be owned or operated by the Company. The Company cannot control nor is responsible for the privacy practices or content of such other websites. The Company encourages you to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to Personal Information collected on this Site.

8. What is the effective date of the Company's Privacy Policy and how will the Company notify me of changes to its Privacy Policy?
This Privacy Policy was last updated on November 14, 2006. The Company will post any changes on the Site's Homepage, so visitors are always aware of any changes to what information We collect, how We use it, and under what circumstances We disclose it. If We decide to use your Personal Information in a manner different than first communicated, the Company will notify users by e-mail to the e-mail addresses on record. Users will then be given a choice as to whether or not their Personal Information can be used in the new manner.

In the event that the Company goes through a business transition, such as a merger, another company acquires the Company or its Affiliates, or the Company sells a portion of its assets, your personal information will, in most instances, be part of the assets transferred. Thirty days prior to the change of ownership or control, you will be informed of this exchange and its effects via prominent notice on Our site. If as a result of a business transition, your personally identifiable information will be used in a manner different from that stated at the time of collection, you will be give the choice to opt-out.

9. How does the Company handle children's privacy online?
The Company adheres to the federal privacy protection standards articulated in the Children's Online Privacy Protection Act (COPPA).

On any sections directed towards children, the Company does not collect Personal Information online from children under 13 without their parent's consent except in special, limited circumstances, as described below. If a child is under 13 and wants to use the children's sites with special activities, like scavenger hunts, personalized pages or clubs, the Company might ask the child to "register" by giving Us a first name and his/her state of residence. When asking for a child's first name, the child is encouraged to use a "screen name" (not his/her real name) that only the child knows. Sometimes the child will be asked to make up a special password so that only they can see their customized areas on the site.

With parent's verifiable consent, the Company may collect personal information from a child such as an e-mail address when the information is necessary for a particular activity. Usually the child is asked for his/her parent's email in order to get parental permission for a child to provide any Personal Information. When We ask for parental permission, We will tell the parents what We will do with the information his/her child provides Us, and We will tell parents how they can review their child's information and ask Us to delete the information. We do not keep parents' (or children's) e-mail address unless parents tell Us it is okay.

The Company might collect some information from a child under 13 without the parent's consent, but only in the following special cases: If a child under 13 sends a request to Us, We keep their e-mail address for long enough to respond to them. The Company deletes this information from its system after the child's question is answered. The Company's webmaster is the only person who receives, collects or maintains children's submitted information, even temporarily, through the Site. The webmaster will not use such information for any purpose, including marketing back to the child. The webmaster will not disclose information collected from children to third parties.

Occasionally, the Company has special site activities or promotions like sweepstakes or contests which are open to children even if they are under 13. In these activities, the Company is not allowed to ask for more information from a child other than what is necessary for a child to participate in the activity. For instance, the Company might ask for a parent's email address so the Company can request information on how to send the child any prizes won or to tell a parent when his/her child has won a prize.

In the last two situations when the Company asks for information without parental consent, the Company requires the child to give his/her parent's e-mail address, so the parent is notified that their child registered in a promotion or for a service. Any information a child provides in the above special circumstances will be deleted from the database once the promotion, program or activity is concluded, and after any legally required period for keeping such information is complete.

The Company also might collect contact information where it is necessary to protect a child's safety.

A parent can always ask to review the information his/her child has submitted by sending an email to webmaster@kfcbowlscontest.com or a written request addressed to the Company, 1524 S. 1100 E. Salt Lake City, UT 84105. Attention: Webmaster, Children's Online Privacy Act - Information Request. Requests must include the screen name of the child, the child's password and any other information which will allow the Company to verify that the requester is the parent of the child whose information is requested. A parent can ask to delete a child's information at any time and a parent can ask that the Company not collect any more personal information from his/her child, by sending an email at webmaster@kfcbowlscontest.com or a written request addressed to the Company 1524 S. 1100 E. Salt Lake City, UT 84105, Attention: Webmaster, Children's Online Privacy Act - Delete Request.

10. How do I contact the Company?
If you have any further questions concerning the Company's Privacy Policy and the use of your Personal Information, please contact 1524 S. 1100 E. Salt Lake City, UT 84105.

Effective as of 11/14/06